Hertfordshire Zoo Update!

Fri 1st July

Why Are We Becoming Hertfordshire Zoo?

On the 4th April 2022 we announced that we will be re-branding from Paradise Wildlife Park to Hertfordshire Zoo. This change will happen on the 1st April 2024 to coincide with our 40th Anniversary of the park. As we promised when we announced Hertfordshire Zoo, we wish to continue to share updates as we move towards the rebrand.

Hertfordshire Zoo will be a truly inspiring experience and as trusted experts and advocates for conservation, we want to share the wonder of wildlife with children and adults alike. Educating all our visitors on the positive impact of conservation and highlighting how we can all live a more sustainable way of life is at the heart of our vision for the future.

We are here to answer some questions we have received and we hope to provide some additional information to these questions: 


Why are you changing the name?

For the past four decades we have loved being Paradise Wildlife Park and whilst we have grown into one of the most beloved destinations in the county of Hertfordshire. There has always been confusion of what we do and where we are. We’re proud to be within the county and being a zoo remains at the forefront of all our decisions. Thus, becoming Hertfordshire Zoo allows us to show everyone our continuous, unwavering dedication for the welfare of the animals in our care and in conservation of their wild counterparts. We will be able to reach new audiences that span further across the country and globe to help educate and learn about the needs of conservation, breeding, research and animal welfare. 


Will you still be a charity?

We will continue to run as the passionate family wildlife charity that you all know and love. Throughout this time we have upheld an unwavering dedication for the welfare of the animals in our care and in conservation of their wild counterparts. These values will be at the forefront of Hertfordshire Zoo as we aim to assist and reach further with our conservation efforts and charitable donations to aid in support for global efforts to protect wildlife.


Are you still a family run business?

Yes we will remain the same family run business we have always been from the founding in 1984 by Peter and Grace Sampson. Our CEO Lynn Whitnall (Daughter of Peter and Grace), who has been part of the Parks history from the very beginning will continue to carry the business forward alongside the Sampsona nd Whitnall family. Here at Paradise we are one big family and we look forward to bringing you all with us on this exciting new journey.


Will your animals change?

As we steer our focus to helping protect and aid endangered and critically endangered animals, the focus on animals in our collection will evolve and develop when needed to help aid with current endangered species. Our animals with us currently who we all know and love will remain and will continue to have a caring and loving environment here at the zoo. 


Does this affect my membership?

As a member of Paradise Wildlife Park we thank you for your continuous support and we are excited to bring you on this journey with us. At this current time there will be no impact to your membership. However, if mimal change is anticipated we will continue to keep you informed and up to date as we receive new information. 


We will continue to keep you updated and bring you exciting new information as we get closer to the change to Hertfordshire Zoo. We thank you for your continuous support and care. If you have any further questions please let us know and we will do our best to assist you. 



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Paradise Wildlife Park are proud to be affiliated with the following associations: